SIGNAL

THE NEW IN-STORE MUSIC SERVICE FROM CANVAS.

SIGNAL is the new music consultancy from Canvas, a female-led marketing agency at the frontline of the music industry. working with a hIGHLY CURATED roster of HEADLINE ARTISTS and underground icons, CANVAS PUTS THEIR MUSIC IN THE HANDS OF GLOBAL tastemakers, CLUB & RADIO DJS, and culture-defining platforms worldwide.

Signal is A natural NEXT STEP FOR Canvas. built on the same foundations of tastemaker trust, cultural influence, and forward-thinking music marketing, Just as traditional promo models needed a reset, so too does in-store playlisting.

Signal offers a smarter, more artist and label-friendly approach that brings background music to the forefront of your campaign. signal creates measurable, real-world impact to complement and enhance your release strategy.

EXPOSURE & RECOGNITION

When your unreleased music plays in emotionally resonant, trusted environments, places where people linger and connect, it builds passive familiarity ahead of release. This exposure encourages recognition through ambient listening and generates natural demand through real-life encounters, rather than forced ads.

Studies show that repeated exposure to a song increases the likelihood of liking and remembering it. This is known as the mere-exposure effect (Zajonc, 1968). Familiarity primes audiences to engage more deeply once they encounter the track on Spotify, socials or radio.

STORYTELLING & ALIGNMENT

SIGNAL places unreleased music directly into curated, high-footfall spaces, from boutique gyms and hotels to luxury retail and lifestyle destinations.

Tracks featured in high-end venues benefit from organic brand alignment and cultural co-signs. Soft-launch prestige that raises perceived value.

By placing unreleased music in spaces that reflect the artist’s values or aesthetic, labels can boost brand congruence - particularly helpful for artist campaigns rooted in fashion, art, or xxx culture.

PERFORMANCE ROYALTIES

Unlike other in-store playlisting platforms, SIGNAL reports all usage to PPL, even though it’s not required for background music. We go further to ensure every copyright holder is paid their share of performace royalties. It’s a powerful endorsement of SIGNAL’s transparency and artist-first values.

Every play is tracked. No missed reporting. No lost royalties.

ACTIONABLE DATA

We don’t just play the music. We track its rotation, location, and reach. Exact rotation frequency, audience metrics and footfall figures. Actionable engagement data for use across your release campaign.

Instead of anecdotal feedback, SIGNAL gives you quantitative metrics to support DSP submissions, playlist pitching and international rollout .

PARTNERSHIPS & SYNCS

Want to explore brand partnership or sync opportunities? SIGNAL provides a springboard:

Test tracks in brand environments before pitching for campaign use.

Offer licensing extensions for brands to adopt the music commercially.

CONTENT CREATION

Knowing where and when a track is playing lets you capture and repurpose real-world moments for socials; ambient footage, location tags, UGC or behind-the-scenes content.

Further embedding brand alignment storytelling.

HOW IT WORKS.

Label submits pre-release track to SIGNAL. Perhaps you’re already running club DJ promo with Canvas.

We curate placement across our network of premium venues.

Track is played according to a set schedule (with metadata and ISRC embedded)

Monthly usage sent to PPL.

Weekly report to client; including rotation, footfall, audience metrics and feedback notes from staff and guests.

SIGNAL SPACES.

galleries & installations - hotels - fashion boutiques & showrooms - member’s clubs - restaurants, bars & supper clubs - spas, gyms & wellness studios - festival bars & VIP areas - launch events - exhibitions - co-working spaces - pop ups - beauty salons & perfumeries

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.